Inspired by fantastical animals in fairytales from the dark ages, in this Campaign Merchandise school project I focused on nearly extinct animals from the point of view of the future where they do not exist anymore—where they are only fairytales.
In a minimalistic and modern manner, I hinted towards the old illuminated scripts by using an ornate font together with golden details. I also used the texture of the different animals as inspiration for the textured details on each design, together with the colours of each animal and their surroundings reversed to add an interesting twist.
This Campaign Merchandise Package includes a poster, a tote bag, beanie hats and postcards.

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