I am a multidisciplinary design witch, shaping bold, eclectic, and character-filled visuals for trailblazing brands, artists, and rebels — blending handcrafted artistry, expressive storytelling, and striking contrast, all while celebrating creativity, authenticity, fearless expression, and the deeper magic of transformation.
Hej! I'm Ida Hay [ee-dah hey] — visual artist, illustrator, designer, 2D animator, and muralist with a passion for bold, maximalist designs infused with colour, mysticism, and storytelling.
With my likely tetrachromatic vision, colour isn’t just a tool. It’s my superpower. I craft striking, maximalist designs infused with strong linework and deep storytelling, blending Scandinavian heritage with a modern, magical twist. Think Art Nouveau meets rebellious expression, with a dash of mysticism and vintage soul.
From branding and packaging to murals and illustration, my work thrives on transformation: turning ideas into immersive, unforgettable experiences. Inspired by history, divination, and the art of storytelling, I push creative boundaries to create something truly exceptional.
If you're ready for a custom illustration, jaw-dropping branding, or a one-of-a-kind packaging design, let's make magic together. Reach out & we'll bring your vision to life.